e-flux projects (Julieta Aranda & Anton Vidokle)

Anton Vidokle is an artist, born in Moscow and living in New York and Berlin. His work has been exhibited internationally at Venice Biennale, Liverpool Biennial, Lyon Biennial, Dakar Biennale, and at Tate Modern among others. As a founder of e-flux he has produced Do it, Utopia Station poster project, and organized An Image Bank for Everyday Revolutionary Life, and Martha Rosler Library. Other works include e-flux video rental, co-organized with Julieta Aranda; research into education as a site for artistic practice as co-curator for the cancelled Manifesta 6, European Biennial for Contemporary Art; and Unitednationsplaza -a twelve-month experimental school in Berlin initiated in response to the unrealized Manifesta 6. He is co-editor of e-flux journal along with Julieta Aranda and Brian Kuan Wood. Vidokle's most recent projects are Time/Bank and Time/Store, produced in collaboration with Julieta Aranda.

Julieta Aranda

Born in Mexico City, she currently lives and works between Berlin and New York. Central to Aranda's multidimensional practice are her involvement with circulation mechanisms and the idea of a “poetics of circulation”; the possibility of a politicized subjectivity through the perception and use of time, and the notion of power over the imaginary. Julieta Aranda's work has been exhibited internationally in venues such as Venice Biennial (2011), Stroom den Haag (2011), Living as form, Creative Time, NY (2011), Istanbul Biennial (2011), Portikus, Frankfurt (2011), Solomon Guggenheim Museum (2009), New Museum of Contemporary Art, NY (2010),  Kunstverein Arnsberg (2010), MOCA Miami (2009), Witte de With-Center for Contemporary Art (2010), Museum of Contemporary Art, Chicago (2007), 2nd Moscow Biennial (2007), MUSAC, Spain (2010 and 2006), and VII Havanna Biennial; amongst others. As a co-director of e-flux together with Anton Vidokle, Julieta Aranda has developed the projects Time/Bank, Pawnshop, and e-flux video rental, which started in the e-flux storefront in New York in 2004, and has traveled to more than 15 venues worldwide.



Following its bankruptcy and closure in New York at the beginning of the global economic crisis in February 2008, e-flux’ PAWNSHOP  proprietors  Julieta Aranda & Anton Vidokle decided to try their luck in China, at the Vitamin Shop in Beijing in 2009, and at Art Basel in 2011. Now, flush with cash, the PAWNSHOP is finally coming to Greece!


Are you an artist in need of fast cash?

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Structurally, a pawnshop is a short-term loan business, which retains a collateral object in exchange for cash -a small fraction of the object's value that must be repaid with interest, for the item is to be re-claimed by its original owner. If, after 30 days, the item has not been claimed, the

pawnbroker earns the right to sell it, and the pawned object remains on display until it is picked up or purchased by someone else.


Although these days pawnshops are often found in distressed urban neighborhoods, or near gambling sites where fast cash comes at a premium, this was not the case historically. From early Chinese society to the Medici era in Europe, pawnshops served as primary lenders to their communities and provided financial bases for some of the most important historical events of their times, including the discovery of the Americas; Columbus's voyage was funded by Queen Isabella of Spain pawning her jewels. We are very curious what discoveries our pawnshop will bring about...


For several years now e-flux has been experimenting with models unusual for art, exploring the poetics of circulation and distribution. We love pawnshops for their mix of acute inventiveness, futurity and anticipation... and the idea that the object (a gun, a ring, a work of art in our case) is collateral for cash, a substitution, which might be traded back for the object during a set duration of time. A pawnshop is a stage where merchandise and money dance in a choreography that could have them circle back and cancel each other out, but in fact rarely does. What better place to question how the value of the artwork and the worth of money might be set, and reset.



The PAWNSHOP's initial inventory was comprised of over 60 pawned works from a group of artists invited to participate in the project. Since the PAWNSHOP opened for business, artists have been free to walk in with any work they wanted to pawn -we look at all submissions and, if we find any of interest, we may add them to our inventory. After 30 days, the artworks that have not been retrieved by their original owners become available for sale.




Store at e-flux in New York City 2010
Store March 5th 2010, New York City
Kunsthalle, Budapest 2006

Untitled (12th Istanbul Biennial), 2011 Biennale de Lyon